Webstores for Staff & Franchise Systems: a primer

If you manage a company webstore, host them, develop them or are considering a webstore for your company, this article shares some quick tips. The following is a paraphrased transcript based after an on-stage conversation between myself and Bobby Lehew.  Bobby is one of my mentors in the webstore and e-commerce world. This convo was aimed at industry professionals at …

Good Design & Color go hand-in-hand

by Amanda Gomes A few weeks ago at a meeting we saw a hat with a new decoration technique. We were so excited to show our customers how awesome it looked. We ordered sample online and waited for it to be shipped. As soon as it got to the office, we opened up the box and there sat the same …

You’ve Captured My Attention – Why nostalgia works

by Amanda Gomes We are now in a time of remembering the 90’s (my childhood) so I’m finally starting to understand product nostalgia. As we were brainstorming for a campaign in the tech industry, old school technology was mentioned as a theme for us. And it really just clicked because who doesn’t like remembering and laughing at the products we …

New Collaboration to Serve First Nations & Beyond

A collaboration between two companies aims to serve First Nations communities across North America with the best designed, sourced and priced promotional products, apparel, gifts and swag.  The collaboration was announced by Shoreline Swag principal Trevor Martin and Rich Patterson of Patterson Brands. “We are excited by the opportunity and the honour to serve First Nations,” said Mr. Martin.  “As …