Adjust your Route for business success

It was a hot, sticky late-summer night and our football team was on a barely finished practice field bordering a suburban forest. The air was thick with twenty-year old man-sweat and the odd burnt-rubber smell from crashing football helmets.  We were working on running routes, adjustments and coverages. Since I was a slot-back (or a Tight End for our American friends) …

Good Design & Color go hand-in-hand

by Amanda Gomes A few weeks ago at a meeting we saw a hat with a new decoration technique. We were so excited to show our customers how awesome it looked. We ordered sample online and waited for it to be shipped. As soon as it got to the office, we opened up the box and there sat the same …

Magento vs. Shopify: old standby vs. shiny new kid

It’s difficult to get accurate up-to-date stats, but it seems that WooCommerce, Magento and Shopify share the top three market leader spots in ecommerce but ranking varies depending on who’s rating.   Like our friend Jan in the photo above, all we ever seem to hear is Shopify, Shopify, Shopify — its clearly the shiny new kid on the block. …

You’ve Captured My Attention – Why nostalgia works

by Amanda Gomes We are now in a time of remembering the 90’s (my childhood) so I’m finally starting to understand product nostalgia. As we were brainstorming for a campaign in the tech industry, old school technology was mentioned as a theme for us. And it really just clicked because who doesn’t like remembering and laughing at the products we …

Meanwhile on Instagram — branding fail

We were recently gathered in the office talking about Instagram branding/marketing.  We got talking about Instagram images with titles and text. All too often these posts have typos, grammar or usage errors in the text.   We realize that Instagram is a thing now since we use it too.  There will be the occasional typo (Apple predictive type we are …

Brand-name versus no-name

As I am comparing the price of moleskine journals and no-name brand I am wondering how on earth are these are the most popular journals on the market right now. They are expensive pieces of paper bonded together, but clients keep asking for them. So I asked myself what is the true benefit of buying this moleskine journal over the …

New Collaboration to Serve First Nations & Beyond

A collaboration between two companies aims to serve First Nations communities across North America with the best designed, sourced and priced promotional products, apparel, gifts and swag.  The collaboration was announced by Shoreline Swag principal Trevor Martin and Rich Patterson of Patterson Brands. “We are excited by the opportunity and the honour to serve First Nations,” said Mr. Martin.  “As …